Easily turn your collection of video clips and footage into a coherent and effective story. Animoto’s cropping and trimming features make editing your video a breeze.
Once you upload the video clips you want, drop them right into your project. Animoto lets you quickly trim your video clips to shorten them. You also have the ability to mute with one click if you don’t want to hear sound from your footage. You can even take short clips from the same video file by duplicating the footage and trimming the portions you want to include.
Video File Size. Video file uploads are limited to 400MB. If you’re using HD video clips, make sure each clip is the right size for Animoto before you upload.
You can easily zoom in and out of your video clips using the scale tool or try moving them around within the frame of your video. You can also crop your video footage to the left or right to leave extra room for text.
Shoot for the correct format. If you’re shooting your own footage or photos, remember your final video’s aspect ratio. Use your phone’s square setting for square videos or keep your subject centered, and remember turn your camera on its side for horizontal shots.
Timing helps set the mood. Set the duration of each photo, text block, or video clip to create longer, thoughtful newsfeed videos or quicker, snappy video ads that get your message across quickly.
Less is more for video ads. It’s no secret that short, to-the-point video ads perform better than longer ones on social. So keep ads to about 15 seconds to improve their performance.
Animoto lets you create videos that look complicated, but are actually very easy to put together. For example, the video uses left and right cropping to add visual interest. It also uses our editing tools to shorten video clips, so the recipe video is broken down into digestible chunks. Finally, it uses a landscape aspect ratio, making it good for YouTube, though you could easily switch it to square and adapt the video for Facebook or Instagram.
As you begin making videos, we're here to help along the way! Get started with Animoto and find support from businesses just like yours in The Animoto Social Video Marketing Community on Facebook. Our team of video experts is ready to help you grow with tips, ideas, inspiration, and feedback on your videos.